Don McCaul was a brand I co-founded. As many people involved in a start-up are aware you must take on multiple roles. As the Chief of Design I was responsible for creating a cohesive visual identity across all mediums. The art direction was a fun complex puzzle. We had to establish ourselves as a high end and reputable jewelry company all while still making a connection with the young alternative culture. The content here was made to promote our products at pop up markets and online.
Online/Market Advertising
Pamphlet Design
Web Design Layout
Banner Design
Business Cards
Logo Design
